Business Reaches the "Tipping Point" for Email Authentication

Ray Everett-Church at Datamation reports that we have "reached the tipping point for the adoption of email authentication techniques", according to a study released last month by a leading online trust organization. In their most recent industry-wide survey, the Authentication and Online Trust Alliance (AOTA) found that adoption of email and domain-level authentication techniques has reached the 50 percent mark, including a majority of Fortune 500 financial services firms and companies with consumer-facing brands. AOTA has issued a call for all consumer-facing e-commerce and online financial services sites to adopt one or more forms of outbound email authentication for their top-level corporate domain within the next six months.