What is driving the market for validating data authenticity/integrity?

Several market forces are pushing this issue to the forefront. The leading force is the recognition that information stored electronically can be there needs to be a way to easily altered, yet modern businesses demand the ability to absolutely validate whether or not the information being conveyed is authentic. Another important driver is the legal sector: in the past, it was simply assumed that information conveyed from electronic sources was authentic. Now trial attorneys are beginning to realize that challenging the authenticity of your opponent's electronic records can be an effective way of having that data disallowed as evidence. Likewise Judges are increasingly skeptical of corporate America's digital "evidence", as they begin to understand that virtually any digital archive can be tampered with to suit the needs of its owner. This has been born out in several recent landmark cases, like American Express v. Vee Vinhnee, and Lorraine v. Markel American Insurance.